Axel springer, the largest media group in Germany, flagged in this country the transition from print to digital media, so when they planned the creation of a new building in Berlin, it had to be a symbol of that process. Despite this, the architecture studio OMA, in charge of the design of the new Offices, has continued to maintain an approach inspired by the traditional spirit of a newspaper office. Architects have been aware that in today’s media, as in many other companies, the relationship between workers and the computer has become much closer than the links with colleagues. Meanwhile, in classic newsrooms, all journalists had the common goal of publishing the issue on time and, therefore, all knew the tasks of their colleagues.
Now that journalists isolate themselves in front of their screens, the collective spirit it has weakened, which has seriously affected the success of the company. To alleviate this, the architects designed a single public space, divided by an atrium. Thus, the workers of the different departments meet, not in compartmentalized spaces, but in open multi-story terraces, which together form a kind of digital “valley” that encourages collaboration.
The first floor of the building is also open to the external public, not only to employees. There are venues for events and exhibitions, as well as cafes and restaurants. In addition, there is a meeting and union bridge: an observation platform from which visitors can contemplate and browse the daily activities of the company.
Via AD Russia.